Impact of Corporate Social Responsibility and Transformational Leadership on Brand Community

Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

The present paper focus on ITC notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...

impact of consumer social responsibility and brand social responsibility image on brand loyalty

the present paper focus on itc notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. an experimental design with 693 participants was used. the results shows that consumers like cause related marketing campaigns and ready to do extra ef...

Corporate Social Responsibility, Innovation and Leadership: Exploring the Compatible Territories

An Empirical Study of Leader Ethical Values, Transformational and Transactional Leadership, and Follower Attitudes Toward Corporate Social Responsibility

Several leadership and ethics scholars suggest that the transformational leadership process is predicated on a divergent set of ethical values compared to transactional leadership. Theoretical accounts declare that deontological ethics should be associated with transformational leadership while transactional leadership is likely related to teleological ethics. However, very little empirical res...

The Impact of Transformational Leadership on Nurse Psychological Empowerment

Background and Objectives: Despite increasing attention toward the employee empowerment, there is little data on cognitive and psychological processes increasing, predicting, and determining the employee empowerment and the organizational variables affecting this construct, particularly in the healthcare context. To help bridging this gap, this study examined the impact of transformational lead...